How to compare the trademarks with the significant things

It is indeed to analyse and compare our trademark with our competitors in order to identify the deception or similarity associated with that. Here, we are going to discuss the relevant things on similarity of the marks that you must consider before getting into the process of choosing a trademark. Twin test –Competing mark and reaction of purchaser: In deciding […]

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Trademark Licensing Strategies and Restrictive Practices

Trademark licensing strategies and the restrictive practices are going to be discussed here. Look at this article in order to know the basic information regarding the trademark. Trademark Licensing strategies: Enterprises seeking to maximise profits may sometimes engage in practices while exploiting trademarks by way of licensing seeing them as valid practices, but which in fact are dubbed as restrictive […]

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Do You Want to Know About The Trademark Registry And How it is Operated?

Trademark Registry: Trademark registry was established in the year 1940 in India and it administers by the trademarks act, 1999 and the rules made there under. It acts as information and a resource center and it is a facilitator regarding to trademarks in a country. Objectives of trademark registry: The objectives of trade marks act is to register the mark which […]

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Will The Comparative Advertisement Helps to Influence The Product?

Infringement and passing off through advertisements: “Comparative advertisement” which discredits or denigrates the trademark or trade name of the competitor cannot be permitted. Indian attorneys and courts shall be called upon to determine the rules on advertising and comparative advertising which is catching on in India. Certain observations of advertisement by Indian Courts: Advertisement is a step in the process […]

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Trademark Must Possess Distinctive Character

A trademark must possess distinctive character for registration. If a trademark is devoid of distinctive character, the same cannot be registered. There is no discretion in the matter, if on an ex-officio examination the trademark is to found to be lacking from the angle of distinctive character, the registrar is mandated to refuse the application. Absolutely distinctive and dynamic character: […]

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Introduction of New Trademark in The Market And The Associated Factors

The competitors take as much note of the introduction of a trademark as they might notice introduction of a new product or a new technology. On introduction of a new brand in the market, there arise perception in the minds of traders, retailers, other manufacturers, about the acceptance and visibility of a new trademark which in turn depends upon various […]

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Good will of the trademark and the best value test need to be known

Trademark – “A valuable Asset “: Two most valuable assets of an enterprise are its “trademark and Workforce”, both of which do not appear in the balance sheet. The trademark assists the enterprise in creating, maintaining and developing its markets. What is Best Value Test? A customer buys the brand or the product which, in his view, provides the best […]

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